Digital strategy training and consulting.

Email Marketing Training

You will learn:

How to build and manage a rich content/editorial calendar.
How to design highly personalized email campaigns that attract a qualified audience to your owned properties (blog posts, whitepapers, webinars, infographics, campaigns, etc).
How to develop relationships with lead nurturing.
How to segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
How to measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
How to minimize list decay and unsubscribes while increasing the productivity of email sends.

Social Media Strategy Training

You will learn:

How to set goals that are specific, measurable, attainable, relevant, and timely.
How to develop a social media content plan that clearly communicates your organization‘s brand and values while delivering helpful content that adds value to audience members.
How to use visuals to capture attention and drive audiences to act.
How to create shareable content appropriate for specific channels.
How to distribute your content using different tactics to share or promote posts.
How to optimize your content by considering how your users engage differently with your content on different platforms.
How to tie social media efforts back to ROI by measuring reach, engagement, and audience growth.

Tracking and Analytics Training

You will learn:

How to use marketing funnels to qualify and categorize your prospects according to their current stage in the buyer’s journey.
How to set key metrics. Volume of visits, leads, customers against a monthly goal or compared to previous months.
How to track leads by their source. Set specific goals for each of your marketing sources, so that you can measure your progress for your email marketing contacts, social media followers, or organic website visitors.
How to track leads by campaign. For each individual campaign you can analyze the results to understand which efforts are successfully driving visits, leads, and customers.
How to use heatmaps to understand what users want, care about and do on your site. Heatmaps visually represent a user’s clicks, taps and scrolling behavior– strong indicators of visitor motivation that can be used to improve your funnels.
How utilize monthly reports. Provides the necessary time to analyze why you did or did not hit your targets and what to improve on for next month.