You might be wondering . . .

What do you mean by “strategic design”?

My design process is based on a holistic approach to determine where design fits into your business and how it fits into your marketing funnel.

I combine creativity, strategy, and user-centered research to focus on impact rather than deliverables.

Meaning, I not only create content, but I create a plan ahead of time for how to share that content and how to measure the results.

What is your typical process for working with a new customer?

Step 1: I will send you a short intake form to learn more about your project and business goals.

Step 2: Next, we’ll hop on a 30 minute call to figure out a design or marketing strategy that aligns with your business goals.

Step 3: If applicable, I will do an assessment of your existing web properties. I will take everything I learn about your business and customers to develop a roadmap.

Step 4: I will send you a contract detailing scope, milestones, deadlines, number of design reviews, client responsibilities, etc, along with a communication calendar to keep your project on track.

Step 5: I will begin working on your awesome project.

What types of customers have you worked with?

Small businesses, individuals and consultants, non-profits, co-ops, e-commerce.

Niches I’ve worked in: health and nutrition, education, machinery and manufacturing equipment, B2B and B2C landing pages, grassroots campaigns, bike shops, arts, and academia

What if I already have a website that just needs updating? Can you help me?

If you have an existing website, I will do a site audit to evaluate the strengths and weaknesses of your website.

I will look at everything: mobile friendliness, header spacing, sidebars, heading fonts sizes, line spacing, colors, CTAs, schema, images, number of words on the page, how you link, your backlinks, user flows, copy/messaging, performance, everything.

Then, I will make recommendations to improve the user experience and develop a strategy to help grow your organic traffic and conversions.

What advice would you give a customer looking to hire a web designer or digital strategist?

Ask a lot of questions. And expect that your potential provider will do the same. Here is a great list of 44 questions you should ask before hiring a web professional to get you started.

What questions should customers think through before talking to web professionals about their project?

  1. Where is your business today and where do you want to go?
  2. If the project doesn’t succeed, what are the implications?
  3. Why is this project so important? What is the case for change?
  4. What are the key milestones? What are the most important dates?
  5. What are the most important decisions that need to be made?
  6. What are the biggest obstacles to getting this done?
  7. How do you measure success? What KPIs are you currently using?

I’m in! What do I do now?

Just say hello.