What do you mean by “strategic design”?
My design process is based on a holistic approach to determine where design fits into your business and how it fits into your marketing funnel.
I combine creativity, strategy, and user-centered research to focus on impact rather than deliverables.
Meaning, I not only create content, but I create a plan ahead of time for how to share that content and how to measure the results.
What is your typical process for working with a new customer?
Step 1: I will send you a short intake form to learn more about your project and business goals.
Step 2: Next, we’ll hop on a 30 minute call to figure out a design or marketing strategy that aligns with your business goals.
Step 3: If applicable, I will do an assessment of your existing web properties. I will take everything I learn about your business and customers to develop a roadmap.
Step 4: I will send you a contract detailing scope, milestones, deadlines, number of design reviews, client responsibilities, etc, along with a communication calendar to keep your project on track.
Step 5: I will begin working on your awesome project.
What types of customers have you worked with?
Small businesses, individuals and consultants, non-profits, co-ops, e-commerce.
Niches I’ve worked in: health and nutrition, education, machinery and manufacturing equipment, B2B and B2C landing pages, grassroots campaigns, bike shops, arts, and academia
What if I already have a website that just needs updating? Can you help me?
If you have an existing website, I will do a site audit to evaluate the strengths and weaknesses of your website.
I will look at everything: mobile friendliness, header spacing, sidebars, heading fonts sizes, line spacing, colors, CTAs, schema, images, number of words on the page, how you link, your backlinks, user flows, copy/messaging, performance, everything.
Then, I will make recommendations to improve the user experience and develop a strategy to help grow your organic traffic and conversions.
What advice would you give a customer looking to hire a web designer or digital strategist?
Ask a lot of questions. And expect that your potential provider will do the same. Here is a great list of 44 questions you should ask before hiring a web professional to get you started.
What questions should customers think through before talking to web professionals about their project?
- Where is your business today and where do you want to go?
- If the project doesn’t succeed, what are the implications?
- Why is this project so important? What is the case for change?
- What are the key milestones? What are the most important dates?
- What are the most important decisions that need to be made?
- What are the biggest obstacles to getting this done?
- How do you measure success? What KPIs are you currently using?