Aeon Laser USA

Positioning and marketing strategy, catalog redesign, SEO, and new microsite for Aeon Laser's main U.S. Distributor.


A company selling laser cutting machines and engravers in the United States (B2B and B2C markets) was seeking to form an exclusive relationship between their company and the Chinese CO2 laser manufacturer, Aeon Laser.


For over a year, I have worked as a strategic partner on the design, marketing, and positioning challenges for the client company.

Key contributions include:

Led 100% of the design and development for the new Aeon Laser USA website, structured landing pages, designed forms and user flows, selected fonts and graphics, and designed custom banners.

Built a lead generation tool that allows users to quickly put together an estimate of a custom laser package, which they can download or print.

Consulted and contributed to the rebranding and redesigning of Aeon Laser’s entire print catalog for the U.S. market.

Worked closely with the CEO of the client company to develop a pitch deck and formalize a proposal for negotiating a multi-million dollar exclusive U.S. distributor relationship with the Chinese laser company.

Ongoing SEO and content strategy.


Marketing Strategist, Front-End Developer, Visual Designer, UX Designer, SEO, Consultant




Custom product builder flow


Aeon 2019 catalog, cover

Aeon 2019 catalog, spread

Aeon 2019 catalog, spread


Since launching the site in May 2019, here is what has happened:

95% Google PageSpeed score and 92% YSlow score

10.1% average CTR from search results (source: Google Search Console, dates: May 2019 - Jan 2020)

Some keyword CTR data, sorted by position (source: Google Search Console, dates: May 2019 - Jan 2020)

Engagement dashboard (source: Google Analytics, dates: May 2019 - Jan 2020)

Organic traffic, month over month (source: Google Analytics, dates: May 2019 - Jan 2020)


This is what a strategic partnership looks like

The custom product builder saves time by minimizing the volume of phone calls to the sales team, while delivering helpful information quickly and effectively to the potential customer.

The catalog I redesigned for the U.S. market is now being used by the manufacturer at trade shows in Europe.

Aeon Laser USA’s Director of Sales reported that they are closing on 60% of the leads that come through the lead generation forms on the site!

Steady organic traffic growth month over month.