Aeon Laser US

Positioning and marketing strategy, catalog redesign, and new microsite for Aeon Laser's main U.S. Distributor.

PROBLEM

A company selling laser cutting machines and engravers in the United States (B2B and B2C markets) was seeking to form an exclusive relationship between their company and the Chinese CO2 laser manufacturer, Aeon Laser.

SCOPE

For over a year, I have worked as a strategic partner on the design, marketing, and positioning challenges for the client company.

Key contributions include:

I led the design and development for the new Aeon Laser U.S. website. Custom site features include: a product builder that allows users to build a custom laser package and download or print an estimate. It also functions as a lead generation tool.

I consulted and contributed to the marketing strategy for a recent trade show, which resulted in the rebranding and redesigning of Aeon Laser’s entire print catalog for the U.S. market, along with all of the promotional materials for that show.

I also worked closely with the CEO of the client company to develop a pitch deck and formalize a proposal for negotiating a multi-million dollar exclusive U.S. distributor relationship with the Chinese laser company.

ROLE

Positioning and Marketing Strategist, Front-End Developer, Visual Designer, UX Designer, Consultant

OUTCOME

MICROSITE

Custom product builder flow

CATALOG

Aeon 2019 catalog, cover

Aeon 2019 catalog, spread

Aeon 2019 catalog, spread

SUCCESS METRICS

This is what a strategic partnership looks like / Everybody wins!

  • The custom product builder saves time - by minimizing the volume of unnecessary phone calls to the sales team, while delivering helpful information quickly and effectively to the potential customer.

  • The catalog I redesigned for the U.S. market is now being used by the manufacturer to promote Aeon Laser at trade shows in Europe.

  • A multi-million dollar exclusive deal is on the table.