My name is Emily. I am a creative strategist, marketing designer, SEO analyst, front-end developer, and new media artist. I help clients communicate their vision, values, and personality by leveraging research, design, strategy, and bleeding-edge technologies.
Currently, I work with clients on:
Landing page design and conversion rate optimization
Experimental web-based projects
Custom sites and apps using JAMstack
SEO and Content strategy
Animated GIFs, banners, and graphics
Chatbots and conversational UX
Social media strategy
Research and development
HTML? Are you for real?
Yes, for real.
In 2010, I started teaching myself HTML and CSS in order to build a portfolio website for my art practice. In 2012, I got serious about coding and began building websites for small businesses and non-profits. As I learned more about user-centered design methodologies and modern web development practices, I also became obsessed with marketing and how all of these different elements come together to build audiences, grow traffic, and scale a successful business or project.
When it comes to education and training, I love to learn! I am that person that binge watches coding tutorials instead of TV series, and finds reading things like this, this, and this relaxing and fun.
I actively keep up with best practices, web standards, and the latest trends in web development and digital marketing. I have completed several online courses, including Treehouse’s Front-End Development track (2014), Hubspot’s certifications in Content Marketing (2018) and Inbound Marketing (2018), and mostly recently working on finishing my Google Analytics certification (2019).
I also have a professional art practice and hold a BFA in Visual Arts (2000) and an MFA in Digital Arts and New Media (2012), with specialization and training in visual thinking, speculative design, interactive installation design, tactical media, time-based media, photography, and new media theory.
I often use processes from UX and marketing in my art practice, and vise versa. This has led to some fun and unexpected projects, such as this interactive tour of an art criticism website that ends in a sweepstakes.
Are we a match?
If you want a strategic partner who is going to help you achieve business goals by uncovering, understanding, and centering the needs of your audience before creating a single piece of content or recommending a strategy, contact me.
OFF THE CLOCK
When I’m not working, I spend most of my free time , making art , taking my inner bro to the gym , and learning how to create economic prosperity with and for communities at the margins with Color Coded.
I want to hear about business challenges, full automation fantasies, design thinking diatribes, wild speculative theories, how you’re building your internet empire and/or fighting the power, whatever – I’m ready!