My name is Emily. I am a digital strategist, designer, front-end developer, and new media artist. I help clients formulate marketing strategies and make design decisions based on user-centered research.
Currently, I work with clients on:
User research, persona development, journey mapping
Positioning and content strategy
Landing page design and conversion rate optimization
Custom sites and blogs
Social media strategy
Email marketing and automation
Chatbots and conversational UX
Targeted messaging and writing persuasive copy
HTML? Are you for real?
Yes, for real.
In 2010, I started teaching myself HTML and CSS in order to build a portfolio website for my art practice. In 2012, I got serious about coding and began building websites for small businesses. As I learned more about user-centered design methodologies and modern web development practices, I also became obsessed with marketing and how all of these different elements come together to build audiences, grow traffic, and scale a successful business.
When it comes to education and training, I love to learn! I have a BFA in Visual Arts (2000) and an MFA in Digital Arts and New Media (2012). I actively keep up with best practices, web standards, and the latest trends in web design, web development, and digital marketing. I have completed several online courses, including Treehouse’s Front-End Development track (2014), and Hubspot’s certifications in Content Marketing (2018) and Inbound Marketing (2018).
I also have a professional art practice and strong background in visual arts, speculative and critical design, interactive installation design, tactical media, and time-based media (video editing, sound editing/sampling/mixing, multi-channel video, etc).
I often use processes from UX and marketing in my art practice, and vise versa. This has led to some fun and unexpected projects, such as this interactive tour of an art criticism website that ends in a sweepstakes.
Are we a match?
If you want a strategic partner who is going to help you achieve business goals by uncovering, understanding, and centering the needs of your audience before creating a single piece of content or recommending a strategy, contact me.
OFF THE CLOCK
When I’m not working, I spend most of my free time , making art , doing more and less , and learning how to create economic prosperity with and for communities at the margins with Color Coded.
I want to hear about business challenges, full automation fantasies, design thinking diatribes, wild speculative theories, how you’re building your internet empire and/or fighting the power, whatever – I’m ready!